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Stacey Herndon

live a simply beautiful life

Inspiring Women to Be Who They were CREATED to Be

Welcome! I’m so glad you’re here. This space is a reflection of my heart — a quiet invitation to pursue beauty, wholeness, and purpose in everyday life. Through faith, creativity, and simplicity, I hope to encourage you to live freely, love deeply, and become exactly who God created you to be.

coming soon: new book

Youniform: The Shocking Style Secret of Creative, Visionary Women

Step Into Who You Were Created to Be

Pathways that help you live, lead, and love with clarity.

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Radiantly Dressed

Discover your color season, embrace your essence, and build a wardrobe that speaks without words.

show me how
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Blessed Big Nest

From homeschool rhythms and Whole30 recipes to business musings and big dreams… where all the pieces of my life come together.

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ColorEssence System

A proprietary certification for stylists, artists, and businesswomen who want to transform others through color and identity.

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Hey there, I’m Stacey

wife ~ mom of 7 ~ dreamer

I believe in beauty, simplicity, and living each day with intention. Whether I’m designing style systems, writing a book, or teaching my kids around the kitchen table, everything I do is rooted in helping women step into the freedom they were created for.

This site is a reflection of that journey — where faith meets creativity and life doesn’t have to be perfect to be purposeful.
Learn More About Me

The Real Challenge:
You’re Ready to Transform Lives, But You Feel Stuck

You Want to Make a Greater Impact

But You’re Struggling to Showcase Your Value

When I first started coaching, I faced the same challenges: how to turn my passion into a profitable business, how to stand out, and how to gain the confidence to charge what I was worth. After refining my methods, I learned how to connect deeply with my clients, help them experience real transformations, and grow my business in the process. Now, I’ve helped thousands of others do the same—and I can help you too.

When you work with me you gain:

01

Clarity

Gain a clear understanding of what you offer and how to communicate it effectively. Together, we’ll refine your message, helping you attract the clients who truly connect with your work.

02

Confidence

Step into your value with confidence, knowing you’re equipped to set rates that reflect your skills and expertise. You’ll feel empowered to create a business that’s both impactful and profitable.

03

A Proven Path

No more guesswork—just a structured, proven plan to take you from where you are now to where you want to be. This roadmap will keep you focused and on track as you build a thriving business.

04

A Supportive Partner

From big decisions to small adjustments, I’m here to support you throughout your journey. You’ll have a coach and partner who’s committed to your growth, helping you stay motivated and focused.

05

Growth Mindset

Cultivate a mindset that turns challenges into learning opportunities. We’ll work on strategies to keep you resilient and adaptable, empowering you to navigate any obstacles and continue moving forward.

Thousands Have Been Where You Are, and They’ve Achieved Incredible Results

Real Stories of Coaches and Service Providers Who Transformed Their Businesses

You’re not alone in your struggles. Many coaches and service providers felt stuck and overwhelmed, just like you. With the right guidance and strategies, they’ve transformed their businesses and changed countless lives in the process.

Sample Testimonial

Sample Testimonial

I always had the passion, but I didn’t know how to turn it into profit—until I met Ashley. Jennifer had been running her passion project…

Read Story Sample TestimonialContinue

Tune in to the

Profits & Purpose

Podcast

Welcome to Profits & Purpose, the podcast that empowers entrepreneurs to build businesses that not only generate income but also align with their deeper sense of purpose. In each episode, we explore strategies for creating financial freedom while staying true to what matters most—whether that’s making an impact, creating a legacy, or designing a lifestyle you love. From actionable tips and expert interviews to real-life success stories, Profits & Purpose gives you the insights and inspiration you need to turn your business dreams into reality. Tune in and learn how to thrive both financially and personally!

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How to Create a Business that Generates Passive Income

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10 Common Mistakes New Entrepreneurs Make (and How to Avoid Them)

10 Common Mistakes New Entrepreneurs Make (and How to Avoid Them)

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How to Create a Business that Generates Passive Income
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How to Create a Business that Generates Passive Income

10 Common Mistakes New Entrepreneurs Make (and How to Avoid Them)
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10 Common Mistakes New Entrepreneurs Make (and How to Avoid Them)

Building Wealth: Why Starting a Business is Your Fastest Path to Freedom
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Building Wealth: Why Starting a Business is Your Fastest Path to Freedom

How to Escape the 9-to-5 and Build a Business You Love
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How to Escape the 9-to-5 and Build a Business You Love

The Essential Tools You Need to Start an Online Business Today
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The Essential Tools You Need to Start an Online Business Today

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The Coaching Workbook

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Ashley Nicole

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I help coaches and service providers build thriving businesses by focusing on the value they bring to their clients. Together, we’ll showcase your unique offerings, share powerful testimonials, and highlight the transformative impact you can have on others.

© 2025 Stacey Herndon • Theme by Restored 316

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